Empowering Women Through the Power of Design
Lara Machado is on a mission to raise awareness about issues close to her heart through the power of design.
What if you had one superpower to change the world?
Brazilian designer, curator, social entrepreneur and activist, Lara Machado found hers through design.
Her line of feminist products is on display at the Vagina Museum in London.
An unapologetic feminist, and a Chevening Scholar, she completed MA in Curating Contemporary Design from Kingston University in London. She was awarded a study abroad scholarship to attend the BA Design at Goldsmiths- University of London. “I am a feminist and I believe in design is a critical and multidisciplinary subject and a tool for reflection and change. Studying abroad helped me broaden perspectives about feminism. During this time, I also reflected on how we can extend design to connect to social causes.”
The products she designed amplified the mission of the museum. "These products aided the museum on the efforts to stay open due to COVID-19", she adds. Her collection is available for sale at the digital and museum shop.
She co-founded Arca Fine Arts with Bruni Conte. ARCA is a social enterprise that amplifies the voices of migrant women in South America.
ARCA trains vulnerable migrant women from countries like Cuba, Haiti, Venezuela to express themselves through photography. Participants get opportunities to learn and earn as part of the project. Consumers can support this cause by buying products or making donations online. "Arca, in Portuguese means ‘a box with a treasure inside’. The purpose is to break the barriers vulnerable migrant women face when they get into a new country."
Connecting those who have the skills to where customers value these skills is essential part of marketing and making a real impact. “Consumers today want to be part of building a fairer world, support causes close to their heart by buying products or making donations.”
Lara is a Strategic Designer at the Boston Consulting Group (BCG). She is on a mission to raise awareness about issues close to her heart through art.
You go girl!
ABOUT US: IMPACTIKA CONSULTING
We at Impactika Consulting help do-gooders do better through purpose-propelled® consulting. We are a digital marketing, strategy, and social impact consulting firm. We help for-purpose organizations take on the world’s toughest challenges in digital rights, social and economic justice, education, and more.
As an advocate for both business and doing good, Impactika is a women-led team committed to helping organizations around the world find impactful and meaningful ways to market their purposes and connect with others.
We don’t do memes. We will never buy followers. We will not create spam. We believe in creating and spreading the word about purpose-propelled people and businesses.